The Founder - Ali Hayalie

Behind the golden dream.

It’s been a long journey. For over 10 years, founder Ali Hayalie has been working with luxury brands around the globe, designing some of the most exclusive products on the market that have even been worn by celebrities.

From Auckland to Los Angeles, passing by Dubai, he developed a new vision of what luxury should be about, he discovered that there was a lack in relationship between luxury pieces, health and wellness.

When it was finally time to conceive his own brand, Hayalie couldn’t settle for just anything: he wanted to create something timeless and unique.

This is how HAYALIE came to light, to Redefine Luxury.



Our Mission is bold, but conceptually simple: to deal only with the finest goods on Earth. The idea is to promote not vulgar abundance, but rather a superior lifestyle.

It was the beginning of our golden dream.

A national treasure of his beloved hometown New Zealand, Ali decided to cast his magical vision on the miraculous Manuka Honey — a trending symbol of both exclusivity and wellbeing.

But Manuka by Hayalie isn’t just any honey: we call it our Liquid Gold, and for a reason.   

To be considered therapeutic, Manuka honey must contain methylglyoxal (MGO) levels above 80 units on the MGO scale. However Manuka By Hayalie is around an impressive MGO of atleast 1200 - about twelve times higher.


The Manuka Flower

Our Manuka flower blooms no more than two weeks a year; it often grows on remote plateaus, solely reachable by hiking or helicopter. Subsequently, its delicate nectar requires a slow and meticulous refinement: only a limited amount of pieces are made per year carefully hand-filled and always striving for perfection.

This means that just a small number of servings can be dispatched each year. Scarce and ineluctably precious, like gold. 
It’s been a long journey indeed, but we think it was well worth it.

We dared to dream big, and eventually Liquid Gold poured out from our dreams.